Creative Lead & Art Director. Cultural aficionado Born in BangkoK. 9 years’ experience making brands relevant by identifying WHAT PEOPLE REALLY WANT.
My work is equal parts concept and craft, powered by my background in art direction, design, content creation and fine arts. Innately curious, I craft ideas to turn heads and halt scrolling.
Currently I am Creative Lead (Art) at DDB Remedy, London, where I make unexpected global campaigns and collateral for leading brands in beauty aesthetics and skincare.
Things I like: vinyl digging, spicy Thai food, Monet, film photography, learning languages (currently Italian), films about neurotic upper class New Yorkers, getting lost in a big city
Let’s work together:
M.SIMARGOOL@GMAIL.COM
PORTFOLIO HERE
experience
CREATIVE LEAD (ART), DDB Remedy
MAR 2022 - PRESENT
Brand lead for premium aesthetic brands within the Allergan global portfolio. I develop cross-channel campaigns to progress market representations of beauty around the world. Blending strategic thinking and unique art direction, I enhance briefs to produce unexpected work that solves business problems. From concept to production, my focus is: global brand campaigns (consumer and HCP), product launches and brand identity.
Art Director, Grayling
June 2020 - FEB 2022
Key member working on the Huawei global account and creative lead for AppGallery, Huawei’s app marketplace. I developed creative responses and coordinated production on high-performing, large-scale integrated campaigns for: new product releases, seasonal events and consumer/B2B campaigns. Also as brand guardian for social, I oversaw brand identity development and implementation across platforms.
Content Creator, Luckies of London
Aug 2019 - Apr 2020
Active role within the in-house creative team for this lifestyle product studio and retailer. I collaborated with the Operations Director to shape engagement campaigns and deliver creative content across social, digital and print. From product launches, seasonal retail events and customer engagement I helped to boost product sales by increasing website traffic, social engagement and email CTRs.
Designer, Northern School of Contemporary Dance
Aug 2017 - Apr 2019
Design lead for the only dance conservatoire in the North of England. I led brand development, marketing design and artwork preparation across print, digital and video across departments. I enabled an increase in student applications year on year, by producing contemporary, aspirational creative.
Communications Designer, CHANGE
Apr 2016 - May 2017
I created profile-raising digital and print campaign materials for this disability rights organisation who are leading experts in accessible information. I drove visits to the website and increased social media engagement through accessible and beautiful design.
Designer & Illustrator
Jul 2015 - Present
Producing exceptional brand visual identities, designs and illustrations for client all over the world.
skills
Art Direction
Graphic Design
Creative Strategy
Campaign Identity
Brand Identity
Storyboarding
Motion Design
Video Editing
Illustration
tools
Illustrator
Photoshop
InDesign
After Effects
Premiere Pro
XD
PowerPoint
Keynote
Mailchimp
WordPress