Associate Creative Director (Art) with 10 years in advertising, branding and communications. MY APPROACH: SIMPLIFY THE COMPLEX, THEN MAKE IT LOOK BEAUTIFUL.
Born in Bangkok and raised in the UK, existing between two cultures made me curious and adaptable. As a multidisciplinary creative, these are my strengths. I think in both concept and craft. When briefs are complex, timelines are tight or the work needs to be pushed further, I am your go-to. My background in design means I bring order and finesse to every project.
From concept to delivery I work across mediums, including film, print, digital and social with extensive experience in campaigns, brand, shoot production and content creation. As a creative leader I bring teams together and keep up the energy until the finish line. I’ve had the privilege of working in creative agencies and in-house teams across London and slide easily into different team structures.
Currently I am based in Bangkok and available for bookings. Let’s work together.
Drop me a line:
M.SIMARGOOL@GMAIL.COM
experience
CREATIVE SABBATICAL
BANGKOK | NOV 2025 - PRESENT
A self-directed period of travel and creative immersion across Thailand and Asia, gaining a fresh perspective on art, design and visual culture. I am connecting with creative communities across Bangkok and Singapore, whilst strengthening my photography skills. I am also writing the travel series Lost & Found.
ASSOCIATE CReATIVE DIRECTOR (ART), DDB Remedy
LONDON | MAR 2022 - OCTOBER 2025
Hands-on creative lead for beauty and health brands, blending strategic thinking with refined art direction to take work from concept to production. Led an international brand launch and multiple campaigns, across touchpoints including digital, social, print and experiential. Also built creative culture within the agency through regular open brief challenges and inspiration sessions.
Art Director, Grayling
LONDON | June 2020 - FEB 2022
Key team member working on the Huawei global account and creative lead for AppGallery, Huawei’s app marketplace. Based in London, I regularly collaborated with the APAC teams in Hong Kong and Singapore. I developed creative responses and coordinated production on high-performing, large-scale integrated campaigns for: product releases, seasonal events and consumer/B2B campaigns. Also as brand guardian for social, I oversaw brand identity development and implementation across platforms.
Content Creator, Luckies of London
LONDON | Aug 2019 - Apr 2020
Active role within the in-house creative team for a lifestyle brand. I collaborated with the Operations Director to shape engagement campaigns and deliver creative content across social, digital and print. From product launches, seasonal retail events and customer engagement I helped to boost product sales by increasing website traffic, social engagement and email CTRs.
Designer, Northern School of Contemporary Dance
LEEDS | Aug 2017 - Apr 2019
Design lead for the only dance conservatoire in the North of England. I led brand development, marketing design and artwork preparation across print, digital and video across departments. I increased student applications year on year, by producing contemporary, aspirational creative.
Communications Designer, CHANGE
LEEDS | Apr 2016 - May 2017
Created profile-raising digital and print campaign materials for this disability rights organisation who are leading experts in accessible information. Drove visits to the website and increased social media engagement through accessible and beautiful design.
Designer & Illustrator, FREELANCE
LEEDS | Jul 2015 - MAY 2016
Produced exceptional brand visual identities, designs and illustrations for client all over the world.
PROGRAMME ASSISTANT, TETLEY GALLERY
LEEDS | Jul 2015 - MAR 2016
Assisted with programme delivery at one of Leed’s largest contemporary art galleries, working alongside curators and external partners. As a public-facing contact I supported visitor engagement across exhibitions, events and workshops whilst also assisting with day-to-day operations, from installing works to capturing social content.
skills
Art Direction
Brand Identity
Campaign Identity
Film & Photo Shoots
Production
Graphic Design
Creative Strategy
Motion Design
Video Editing
Illustration
Mentoring
tools
Illustrator
Photoshop
Lightroom
InDesign
After Effects
Premiere Pro
Figma
Canva
AI Image Generators inc.:
Midjourney, Imagen, Runway, Firefly
LLM inc.: Claude, ChatGPT, Gemini
PowerPoint
Keynote
Mailchimp
WordPress