Creating a VISUAL identity that reflects the grit of contemporary dance.

NSCD:
’CATAPULT’

Graphic Design - Digital Content

I developed branding for CATAPULT, Northern School of Contemporary Dance’s artist development programme to attract groundbreaking creative talent. As lead designer I created a high impact visual identity used across digital and social media assets The logo lockup evokes dynamism and the programme’s role in launching careers. Dramatic black and white photography, focusing on dancers’ limbs mid-movement captures the physicality and energy of the art form.

The new brand helped to increase applications by 200% on the previous year, with a high quality of applicants.

Role: DESIGNER
Team: Northern School of Contemporary Dance