AMPING UP THE JOIE DE VIVRE TO STAND OUT IN THE BEAUTY CATEGORY
SKINVIVE
‘HEALTHY-LOOKING SKIN STARTS HERE’
Campaign - BRANDING - SOCIAL & DIGITAL - PRINT
We revived a product that was undervalued and unknown by aestheticians, through a fresh rebrand that highlighted its key feature: long-lasting hydration. Hydrated skin glows, which can kickstart your mood. We created a brand that embodied the joy, optimism and energy of a good skin day. The concept ‘Healthy-looking skin starts here’ tapped into consumer desire for enhanced skin quality and the key role of hydration. SKINVIVE is currently launching in 50+ markets across the world.
ROLE: CREATIVE LEAD (ART)
Agency: DDB Remedy London
Creative Director: Martin Hafley
Design: Arne Begher
Motion: Julia De Biasi
Photography: Tom van Schelven
Music: GAS Music
Production: Perma
Brand launch film, with custom electro-inspired composition by GAS Music
A BEAUTY BRAND MADE FOR A RANGE OF AGES, GENDERS AND SKIN TYPES, LAUNCHED IN 50+ MARKETS
